Small but beautiful, precise and strong, branding and R & D - to explore Yongkang's foreign trade exports rebound to the good "growth code"

  After 3 years, Li Lupei finally started the global "ice-breaking" trip. (hereinafter referred to as "Linyan Group"), he has traveled to 5 countries and visited more than 20 customers. After seeing a thousand faces online, he is still looking forward to the offline side. Stepping into those familiar and unfamiliar countries again, as a foreign trader, his mood is complex: a little uneasy, and a little excited.

 

  Go to sea to expand the market, "grab" orders, and promote further cooperation with foreign enterprises, is now the city's common choice of foreign trade enterprises. Despite the current global trade "chill", but there are still many foreign trade enterprises delivered a good report card. From the city's overall foreign trade exports, the trend of growth is also welcome: hardware industry exports from June continued to improve, including the September single-month exports of 3.938 billion yuan, an increase of 34.1%.

 

  As a strong industrial city, the city's foreign trade enterprises to go to sea to seize what business opportunities? See what risks and challenges? In the face of external changes in the response to what? Over the past few days, the reporter visited a number of foreign trade enterprises to explore the city's hardware industry, foreign trade exports rebound to good "growth code".

 

  "Face-to-face communication with customers, to more clearly understand the changes in the local market and customer needs, so as to reach a deep cooperation." Since March this year, Li Lupei has visited Australia, Thailand, Vietnam, South Korea, Saudi Arabia and other countries. According to the market demand, after returning to China, he timely adjusted the product development route, and thus harvested a large number of orders.

 

  Take the handle cup as an example, in the past 3 years, the inner liner of this product has been using electrolysis process, mainly exported to South Korea. Since last year, the product sales decline. In April this year, Li Lupei visited the South Korean market and local customers in-depth exchanges found that more and more consumers are accustomed to the use of cups (pots) to contain carbonated beverages, but the electrolytic process of the inner liner is prone to oxidation with carbonated beverages, resulting in poor user experience. "Based on this change in demand, we recommended the mature ceramic coating process to our customers and started mass production in June. So far, the upgraded product has brought the company $1 million in revenue." Li Lupei said.

 

  In recent years, many foreign trade enterprises encountered rising raw material costs, high logistics costs, industrial chain supply chain is not smooth and other "obstacles", the manufacturing side has experienced a round of reshuffle. After the "big wave" Li Lupei heart clear, enterprises racing to the sea, "grab" is not only business opportunities, but also the first opportunity. Different from the "big and comprehensive" industry head enterprises, Lin Yan Group adhere to the "small and beautiful" "fine and strong" positioning, in the niche market to find the first opportunity. Product-wise, the company focuses on the research and development of internal spraying handle cups and outdoor insulation cups (pots); regionally, the company continues to develop emerging markets such as Southeast Asia and Saudi Arabia.

 

  It is understood that from January to October this year, Lin Yan Group exports more than 20 million U.S. dollars, an increase of 20%. Among them, exports to emerging markets accounted for 40%, especially the Southeast Asian market export growth is the most obvious, an annual increase of nearly 50%. Compared with traditional markets such as Europe, the United States, Japan and South Korea, the Middle East, Southeast Asia, Africa and other emerging markets hold great potential.

 

  "Face to face with foreign customers, not only the work content of the exchange, but also emotional exchange." Li Lupei said, in Australia, the customer invited him to his home as a guest, and cook a table of Chinese food; in Saudi Arabia, the customer took him to visit the different forms of ...... this time across the ocean "knock" visit, both sides are looking forward to too long. "The most exciting thing for me is to hear foreign customers say, I believe in the resilience of Chinese enterprises." Li Lupei said.

 

  The city's foreign trade exports in the second half of the high-gloss performance does not mean that foreign trade enterprises can relax their vigilance. "Breaking the ice out of the sea" of foreign trade people, but also see the potential risks and challenges behind the data growth.

 

  "In the just concluded MITEX Hardware Exhibition in Moscow, Russia, the number of Chinese exhibitors reached a staggering more than 1,000. In the past, Chinese exhibitors were usually around 200."Abibulla Sailaiyi, general manager of Zhejiang Longbo Electromechanical Equipment Co. further recognized that with the gradual saturation of the market, low-priced competition has become the soft underbelly of many foreign trade enterprises, the price war to open the foreign trade market enterprises are losing their competitive advantage, the brand and R & D will be the key link that foreign trade enterprises must seize!